The Media Insider Podcast

The Media Insider: Episode 10 - Editor of Real Leaders Magazine, Grant Schreiber

Real Leaders is a global print and digital publication focussing on leadership towards sustainable goals, with 140k+ readers for the print and digital edition combined.

Grant shares the pillars that it bases its content on, what he's looking for in a story during coronavirus, the difference between pitching for online and print and the worst media pitch he's come across.

The Media Insider: Episode 9 - Group Editor of IDG's B2B titles including TechWorld, on what makes good content

Scott Carey oversees stories on ComputerWorld, TechWorld, CIO and more with an audience of up to 3 million page views a month.

In this episode he shares exactly what he's looking for in a story for their different audiences, how to pique the interest of a journalist on his team and why they don't 'do' thought leadership.

The Media Insider: Episode 8 - Raconteur editor Benjamin Chiou walks us through the content of the business publication and how you can make your media pitch stand out

Benjamin Chiou, Editor of Raconteur, the business pull-out in The Times, says he receives more pitches from PRs than ever. Why is there more PR noise and what can you put in your pitches to stand out? Plus, how he's looking for new and diverse writers to join the team of freelancers.

The Media Insider: Episode 7 - Editorial Director of Bonhill Media Group discusses what makes a 'thought leadership' article and how to pitch

Content for a B2B title is totally different to the consumer media. How you pitch stories should also be different. Lawrence Gosling edits titles like smallbusiness.co.uk and Information Age. He shares insights into story planning, why clickbait doesn't work in B2B and what they need experts in. 

The Media Insider: Episode 6 - IndyLife deputy editor Sophie Gallagher shares insights from a national features desk in the digital journalism era

Sophie Gallagher is deputy editor of Indy Life - the lifestyle section of independent.co.uk, which has more than 90 million visits per month.

Her section covers health, travel, food, dating and more. She shares how the section is made up, when they plan their stories and what makes a good and bad pitch - both from writers and PRs.

The Media Insider: Episode 5 - ITV London head of planning Richard Pollins shares what makes news for their flagship programme

ITV London News has almost half a million viewers a night. Richard Pollins heads up the planning desk, which is where every story starts. He shares secrets from the newsroom including when the all-important planning meeting takes place, why human stories are important and the how NOT to pitch a story.

The Media Insider: Episode 4 - Huff Post UK Commissioning Editor Charlie Lindlar shares insights on what makes first person and opinion pieces.

Huff Post UK recently launched two new sections - HuffPost Opinion and HuffPost Personal, a collection of first-person pieces based on singular issues. Here commissioning editor Charlie Lindlar shares what he looks for in a story and how to pitch, plus a look at the other regular slots across Huff Post UK.

The Media Insider: Episode 3 - Red, Good Housekeeping and Prima commissioning editor, Ella Dove

Ella Dove is commissioning editor for Red, Good Housekeeping and Prima magazine.

In this episode she tells us the different profile slots across the different magazines, such as ’Women on Top’ and ‘Women who Launch’, and what she looks for in each. Plus how long to make your pitch, and how to pitch for a review.

Ella is also author of Five Steps to Happy, a novel about a struggling actress who loses a leg.

The Media Insider: Episode 2 - easyJet Traveller Magazine editor Jonny Ensall shares his tips on how to pitch and what content he looks for.

This episode we look into the make-up of easyJet Traveller magazine. Why you should never pitch: 'I've just been on holiday to X, would you want a write-up on it?', why food PRs have the best chance of pitching ideas and the rise of branded journalism and why it's a great model for the media.

The Media Insider Podcast - Episode 1

Suchandrika Chakrabarti is a freelance journalist writing for New Statesman, Raconteur, Yahoo News and others. 

In her 13 year media career she has reported and edited for national newspapers and international news agencies. She hosts her own podcast called 'The Freelance Pod'.

Suchandrika talks about what makes a profile piece for the New Statesman, how she uses experts for Raconteur and how to pitch.