June 1, 2021
Pia Velasco, Senior Beauty and Fashion editor of Hello Giggles, discusses the regular features, reviews and pages of the beauty pages.
Plus, how she sifts through 500 PR emails a day, the phrases that make her hit delete, the hot trends editors want to explore stories on and why PRs should NEVER ask, ‘What are you working on?’
May 4, 2021
Literary agent Andrew Lownie gives his advice on pitching a book to an agent, including what to put in a one page pitch, what the trends are in publishing, what he looks for in a writer and some of the common fails of pitching.
March 29, 2021
Huck covers everything from adventure sport to music to photography to politics and activism, all through the lens of individualism.
With an audience of half a million a month, split between UK and US, Niall, like many editors, gets 100s of pitches a day for coverage. He discusses what they look for in a story, and what to put in your pitch for different types of stories.
February 22, 2021
Jack Sommers from Insider (the new name for Business Insider) reveals when to pitch to an editor and when to pitch to a reporter; what makes a 'list' piece; the importance of specifics in a media pitch; and why Business Insider will now be known as Insider - and what we can expect from the other exciting 'Insider' publications.
September 17, 2020
Punteha van Terheyden has been writing and editing true-life stories for 12 years on women's magazines such as Take a Break.
She set up her own platform, Lacuna Voices, to give a home to the stories the traditional media won't take. In this episode we discuss modernising the traditional mould of what makes a good real-life story, what PRs can add to a press release to get a story picked up and why journalism is the worst industry for not getting email replies.
August 17, 2020
What is 'branded journalism', and how does the content get commissioned? Are there still opportunities for PRs and writers to pitch? This month's guest is Cate Sevilla, who has held editorial roles on various national digital titles such as BuzzFeed and The Pool, and who now works on branded titles.
Plus, why the media is the only industry to delay payment to writers and how freelance writers are fighting back.
July 6, 2020
Stewart Rogers is managing editor of Grit Daily. He shares his advice on good and bad pitches, including how much lead time is needed, how to suggest an 'exclusive' and the damaging fallout that can happen when PRs use mailing lists to contact journalists.
Grit Daily is a leading tech news publication with lifestyle and entertainment thrown in. It has 2 million readers per month.
June 1, 2020
How can you get a story into some of the most popular women's magazines? The different sections in Chat, Woman and Woman's Own include 'From the Heart', 'Letter's To', 'Shock Reads', 'The Moment I Knew,' 'Call That Justice,' 'Don't Tell me I Can't' and many more.
Commissioning editor Emmie Harrison West talks about what sets them apart, how she finds these stories, and why journalism is so important to give a platform to charities and women with brave or inspirational stories.
April 13, 2020
Real Leaders is a global print and digital publication focussing on leadership towards sustainable goals, with 140k+ readers for the print and digital edition combined.
Grant shares the pillars that it bases its content on, what he's looking for in a story during coronavirus, the difference between pitching for online and print and the worst media pitch he's come across.
March 16, 2020
Scott Carey oversees stories on ComputerWorld, TechWorld, CIO and more with an audience of up to 3 million page views a month.
In this episode he shares exactly what he's looking for in a story for their different audiences, how to pique the interest of a journalist on his team and why they don't 'do' thought leadership.