Pitching stories or ideas to the media is hard. Each episode, author and journalist-turned PR, Helen Croydon interviews a commissioning editor, writer or producer at a high profile media outlet on what, why, who and when they commission a story. If you’ve ever wondered how the news is made and where journalists find interviewees, this is a fascinating listen. Hear more about the podcast at: www.themediainsider.fm
This episode we look into the make-up of easyJet Traveller magazine. Why you should never pitch: 'I've just been on holiday to X, would you want a write-up on it?', why food PRs have the best chance of pitching ideas and the rise of branded journalism and why it's a great model for the media.
Suchandrika Chakrabarti is a freelance journalist writing for New Statesman, Raconteur, Yahoo News and others.
In her 13 year media career she has reported and edited for national newspapers and international news agencies. She hosts her own podcast called 'The Freelance Pod'.
Suchandrika talks about what makes a profile piece for the New Statesman, how she uses experts for Raconteur and how to pitch.
Pitching stories or ideas to the media is hard. Each episode, author and journalist-turned PR, Helen Croydon interviews a commissioning editor, writer or producer at a high profile media outlet on what, why, who and when they commission a story. With a few of their best anecdotes from the newsroom too.
If you’ve ever wondered how the news is made and where journalists find interviewees, this is a fascinating listen.
