April 11, 2022
Francesca Cassidy, deputy editor of Raconteur, discusses exciting new online content, including regular series such as “How I Became A….” and how PRs or businesses can tailor their pitches for Raconteur’s formats. Plus the hunt for diverse journalists!
December 6, 2021
Cheryl Cole is the Editor of DiversityQ Magazine, a publication giving advice to businesses on diversity, inclusion, and equality in the workplace. Cheryl talks us through their story formats including why they love opinion pieces and thought leadership content. Plus, her media pitching advice: if you have to work to make it sound relevant, it probably isn't.
November 8, 2021
Zena Alkayat is founder of Bloom Magazine, a publication about gardening and nature with a modern angle. Zena shares her tips on how to pitch a story including how to differentiate passion from expertise, why 'the story' is always the most important wording of your pitch and how a new partnership with a book publisher means they're scouting for new nature writers!
October 11, 2021
Jess Austin is Communities Editor for Metro online, commissioning Metro blogs and first person pieces. She discusses what the editorial team look for, why using fresh writers is so exciting, and, how to pitch to their regular series such as 'what it feels like to...' 'immigrant stories' and 'hello, my name is....'
Plus, what you. need to know if you fancy pitching yourself as a columnist.
September 6, 2021
Martha Dillon, editor of It’s Freezing in LA, a publication covering environmental issues, gives us pitching tips for PRs and freelance writers. She discusses different feature formats for the magazine, why she’s on the lookout for young writers and defining a story angle in a pitch.
August 2, 2021
Lucy Dunn, lifestyle editor, of Telegraph Magazine talks about the new editorial approach since The Telegraph went digital-first, why journalists are going 'below the line', the resurgence of long-reads and what's needed from PRs and journalists in their pitches for the magazine.
July 5, 2021
The founders of The London Writers Salon discuss the different roles of editors at book publishers, the pros and cons of traditional publishing versus self-publishing, new ways for writers to promote their work and how to pursue a creative career.
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June 1, 2021
Pia Velasco, Senior Beauty and Fashion editor of Hello Giggles, discusses the regular features, reviews and pages of the beauty pages.
Plus, how she sifts through 500 PR emails a day, the phrases that make her hit delete, the hot trends editors want to explore stories on and why PRs should NEVER ask, ‘What are you working on?’
May 4, 2021
Literary agent Andrew Lownie gives his advice on pitching a book to an agent, including what to put in a one page pitch, what the trends are in publishing, what he looks for in a writer and some of the common fails of pitching.
March 29, 2021
Huck covers everything from adventure sport to music to photography to politics and activism, all through the lens of individualism.
With an audience of half a million a month, split between UK and US, Niall, like many editors, gets 100s of pitches a day for coverage. He discusses what they look for in a story, and what to put in your pitch for different types of stories.