The Media Insider Podcast
The Media Insider: Episode 7 - Editorial Director of Bonhill Media Group discusses what makes a ‘thought leadership’ article and how to pitch

The Media Insider: Episode 7 - Editorial Director of Bonhill Media Group discusses what makes a ‘thought leadership’ article and how to pitch

January 10, 2020

Content for a B2B title is totally different to the consumer media. How you pitch stories should also be different. Lawrence Gosling edits titles like smallbusiness.co.uk and Information Age. He shares insights into story planning, why clickbait doesn't work in B2B and what they need experts in. 

The Media Insider: Episode 6 - IndyLife deputy editor Sophie Gallagher shares insights from a national features desk in the digital journalism era

The Media Insider: Episode 6 - IndyLife deputy editor Sophie Gallagher shares insights from a national features desk in the digital journalism era

December 12, 2019

Sophie Gallagher is deputy editor of Indy Life - the lifestyle section of independent.co.uk, which has more than 90 million visits per month.

Her section covers health, travel, food, dating and more. She shares how the section is made up, when they plan their stories and what makes a good and bad pitch - both from writers and PRs.

The Media Insider: Episode 5 - ITV London head of planning Richard Pollins shares what makes news for their flagship programme

The Media Insider: Episode 5 - ITV London head of planning Richard Pollins shares what makes news for their flagship programme

November 6, 2019

ITV London News has almost half a million viewers a night. Richard Pollins heads up the planning desk, which is where every story starts. He shares secrets from the newsroom including when the all-important planning meeting takes place, why human stories are important and the how NOT to pitch a story.

The Media Insider: Episode 4 - Huff Post UK Commissioning Editor Charlie Lindlar shares insights on what makes first person and opinion pieces.

The Media Insider: Episode 4 - Huff Post UK Commissioning Editor Charlie Lindlar shares insights on what makes first person and opinion pieces.

September 30, 2019

Huff Post UK recently launched two new sections - HuffPost Opinion and HuffPost Personal, a collection of first-person pieces based on singular issues. Here commissioning editor Charlie Lindlar shares what he looks for in a story and how to pitch, plus a look at the other regular slots across Huff Post UK.

The Media Insider: Episode 3 - Red, Good Housekeeping and Prima commissioning editor, Ella Dove

The Media Insider: Episode 3 - Red, Good Housekeeping and Prima commissioning editor, Ella Dove

September 2, 2019

Ella Dove is commissioning editor for Red, Good Housekeeping and Prima magazine.

In this episode she tells us the different profile slots across the different magazines, such as ’Women on Top’ and ‘Women who Launch’, and what she looks for in each. Plus how long to make your pitch, and how to pitch for a review.

Ella is also author of Five Steps to Happy, a novel about a struggling actress who loses a leg.

The Media Insider: Episode 2 - easyJet Traveller Magazine editor Jonny Ensall shares his tips on how to pitch and what content he looks for.

The Media Insider: Episode 2 - easyJet Traveller Magazine editor Jonny Ensall shares his tips on how to pitch and what content he looks for.

August 5, 2019

This episode we look into the make-up of easyJet Traveller magazine. Why you should never pitch: 'I've just been on holiday to X, would you want a write-up on it?', why food PRs have the best chance of pitching ideas and the rise of branded journalism and why it's a great model for the media.

The Media Insider Podcast - Episode 1

The Media Insider Podcast - Episode 1

July 1, 2019

Suchandrika Chakrabarti is a freelance journalist writing for New Statesman, Raconteur, Yahoo News and others. 

In her 13 year media career she has reported and edited for national newspapers and international news agencies. She hosts her own podcast called 'The Freelance Pod'.

Suchandrika talks about what makes a profile piece for the New Statesman, how she uses experts for Raconteur and how to pitch. 

The Media Insider Podcast Trailer

The Media Insider Podcast Trailer

June 11, 2019

Pitching stories or ideas to the media is hard. Each episode, author and journalist-turned PR, Helen Croydon interviews a commissioning editor, writer or producer at a high profile media outlet on what, why, who and when they commission a story. With a few of their best anecdotes from the newsroom too. 

If you’ve ever wondered how the news is made and where journalists find interviewees, this is a fascinating listen.