March 16, 2020
Scott Carey oversees stories on ComputerWorld, TechWorld, CIO and more with an audience of up to 3 million page views a month.
In this episode he shares exactly what he's looking for in a story for their different audiences, how to pique the interest of a journalist on his team and why they don't 'do' thought leadership.
February 17, 2020
Benjamin Chiou, Editor of Raconteur, the business pull-out in The Times, says he receives more pitches from PRs than ever. Why is there more PR noise and what can you put in your pitches to stand out? Plus, how he's looking for new and diverse writers to join the team of freelancers.
January 10, 2020
Content for a B2B title is totally different to the consumer media. How you pitch stories should also be different. Lawrence Gosling edits titles like smallbusiness.co.uk and Information Age. He shares insights into story planning, why clickbait doesn't work in B2B and what they need experts in.
December 12, 2019
Sophie Gallagher is deputy editor of Indy Life - the lifestyle section of independent.co.uk, which has more than 90 million visits per month.
Her section covers health, travel, food, dating and more. She shares how the section is made up, when they plan their stories and what makes a good and bad pitch - both from writers and PRs.
November 6, 2019
ITV London News has almost half a million viewers a night. Richard Pollins heads up the planning desk, which is where every story starts. He shares secrets from the newsroom including when the all-important planning meeting takes place, why human stories are important and the how NOT to pitch a story.
September 30, 2019
Huff Post UK recently launched two new sections - HuffPost Opinion and HuffPost Personal, a collection of first-person pieces based on singular issues. Here commissioning editor Charlie Lindlar shares what he looks for in a story and how to pitch, plus a look at the other regular slots across Huff Post UK.
September 2, 2019
Ella Dove is commissioning editor for Red, Good Housekeeping and Prima magazine.
In this episode she tells us the different profile slots across the different magazines, such as ’Women on Top’ and ‘Women who Launch’, and what she looks for in each. Plus how long to make your pitch, and how to pitch for a review.
Ella is also author of Five Steps to Happy, a novel about a struggling actress who loses a leg.
August 5, 2019
This episode we look into the make-up of easyJet Traveller magazine. Why you should never pitch: 'I've just been on holiday to X, would you want a write-up on it?', why food PRs have the best chance of pitching ideas and the rise of branded journalism and why it's a great model for the media.
July 1, 2019
Suchandrika Chakrabarti is a freelance journalist writing for New Statesman, Raconteur, Yahoo News and others.
In her 13 year media career she has reported and edited for national newspapers and international news agencies. She hosts her own podcast called 'The Freelance Pod'.
Suchandrika talks about what makes a profile piece for the New Statesman, how she uses experts for Raconteur and how to pitch.
June 11, 2019
Pitching stories or ideas to the media is hard. Each episode, author and journalist-turned PR, Helen Croydon interviews a commissioning editor, writer or producer at a high profile media outlet on what, why, who and when they commission a story. With a few of their best anecdotes from the newsroom too.
If you’ve ever wondered how the news is made and where journalists find interviewees, this is a fascinating listen.