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Pitching stories or ideas to the media is hard. Each episode, author and journalist-turned PR, Helen Croydon interviews a commissioning editor, writer or producer at a high profile media outlet on what, why, who and when they commission a story. If you want to understand how journalists find interviewees and choose stories, this is one for you. Helen helps get people get into the media with https://thoughtleadershippr.com/
Episodes
Monday Mar 16, 2020
Monday Mar 16, 2020
Scott Carey oversees stories on ComputerWorld, TechWorld, CIO and more with an audience of up to 3 million page views a month.
In this episode he shares exactly what he's looking for in a story for their different audiences, how to pique the interest of a journalist on his team and why they don't 'do' thought leadership.
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