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Pitching stories or ideas to the media is hard. Each episode, author and journalist-turned PR, Helen Croydon interviews a commissioning editor, writer or producer at a high profile media outlet on what, why, who and when they commission a story. If you want to understand how journalists find interviewees and choose stories, this is one for you. Helen helps get people get into the media with https://thoughtleadershippr.com/
Episodes
Monday Aug 17, 2020
Monday Aug 17, 2020
What is 'branded journalism', and how does the content get commissioned? Are there still opportunities for PRs and writers to pitch? This month's guest is Cate Sevilla, who has held editorial roles on various national digital titles such as BuzzFeed and The Pool, and who now works on branded titles.
Plus, why the media is the only industry to delay payment to writers and how freelance writers are fighting back.
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