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Pitching stories or ideas to the media is hard. Each episode, author and journalist-turned PR, Helen Croydon interviews a commissioning editor, writer or producer at a high profile media outlet on what, why, who and when they commission a story. If you want to understand how journalists find interviewees and choose stories, this is one for you. Helen helps get people get into the media with https://thoughtleadershippr.com/
Episodes
Monday Feb 22, 2021
Monday Feb 22, 2021
Jack Sommers from Insider (the new name for Business Insider) reveals when to pitch to an editor and when to pitch to a reporter; what makes a 'list' piece; the importance of specifics in a media pitch; and why Business Insider will now be known as Insider - and what we can expect from the other exciting 'Insider' publications.
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