6.7K
Downloads
31
Episodes
Pitching stories or ideas to the media is hard. Each episode, author and journalist-turned PR, Helen Croydon interviews a commissioning editor, writer or producer at a high profile media outlet on what, why, who and when they commission a story. If you want to understand how journalists find interviewees and choose stories, this is one for you. Helen helps get people get into the media with https://thoughtleadershippr.com/
Episodes
Thursday Mar 30, 2023
The Media Insider - Karis Hustad, News Editor at Courier Media
Thursday Mar 30, 2023
Thursday Mar 30, 2023
News Editor at Courier Media, Karis Hustad, discusses the inspiring small business stories they commission for the magazine and weekly newsletter. She shares the importance of authenticity, quality, and clearly explaining the 'why' behind pitching yourself to Courier. Karis explores some interesting trends like gen-z small business owners, the evolution of the 'gig CEO,' and much more.
Thursday Oct 20, 2022
The Media Insider - Alan Rusbridger, Editor at Prospect
Thursday Oct 20, 2022
Thursday Oct 20, 2022
Editor at Prospect Magazine, Alan Rusbridger, shares the regular formats for the monthly print and digital publication and what makes the cut for an ‘intellectually stimulating’ read. From short-form profiles at the front; to long-reads with a new take on a global issue; to the popular culture and books sections at the back; find out when and how to pitch a story that gets noticed. As former editor-in-Chief of The Guardian, Alan has decades worth of news sense worth noting for both PRs and freelance journalists pitching to the media.
Monday Sep 12, 2022
The Media Insider - Eleanor Warnock, Deputy Editor at Sifted
Monday Sep 12, 2022
Monday Sep 12, 2022
Deputy Editor at Sifted, Eleanor Warnock, discusses what she looks for in a pitch when commissioning for the 100k-users-a-month publication serving startups. She gives the inside scoop on the high level leader section ‘Brunch with Sifted’, what makes an opinion piece, plus the most common feedback points she gives to PRs who pitch to her.
Tuesday Aug 09, 2022
The Media Insider - Orianna Rosa Royle, Senior Reporter at Management Today
Tuesday Aug 09, 2022
Tuesday Aug 09, 2022
Senior reporter at Management Today, Orianna Rosa Royle discusses what makes a story for the 80k-users-a-month publication. CEO interviews are the most common format but what makes the cut? For a journalist who gets ‘an email pitch a minute’ Orianna knows instantly what has PR potential and she gives us her inside tips.
Thursday Jun 16, 2022
The Media Insider - Natasha Wynarczyk Senior Features Writer at The Daily Mirror
Thursday Jun 16, 2022
Thursday Jun 16, 2022
Senior Features Writer at The Daily Mirror, Natasha Wynarczyk, discusses how a pitch from a PR or member of the public turns into coverage and why you should never pitch via social media. Print is certainly not dead and Natasha reminds us of the perks to having an exclusive print feature. XaHEFnoJKaafQX78LYzt
Monday Apr 11, 2022
The Media Insider - Francesca Cassidy, Deputy Editor of Raconteur
Monday Apr 11, 2022
Monday Apr 11, 2022
Francesca Cassidy, deputy editor of Raconteur, discusses exciting new online content, including regular series such as “How I Became A….” and how PRs or businesses can tailor their pitches for Raconteur’s formats. Plus the hunt for diverse journalists!
Monday Dec 06, 2021
The Media Insider - Cheryl Cole, Editor of DiversityQ Magazine
Monday Dec 06, 2021
Monday Dec 06, 2021
Cheryl Cole is the Editor of DiversityQ Magazine, a publication giving advice to businesses on diversity, inclusion, and equality in the workplace. Cheryl talks us through their story formats including why they love opinion pieces and thought leadership content. Plus, her media pitching advice: if you have to work to make it sound relevant, it probably isn't.
Monday Nov 08, 2021
The Media Insider - Zena Alkayat, Founder of Bloom Magazine
Monday Nov 08, 2021
Monday Nov 08, 2021
Zena Alkayat is founder of Bloom Magazine, a publication about gardening and nature with a modern angle. Zena shares her tips on how to pitch a story including how to differentiate passion from expertise, why 'the story' is always the most important wording of your pitch and how a new partnership with a book publisher means they're scouting for new nature writers! XaHEFnoJKaafQX78LYzt
Monday Oct 11, 2021
The Media Insider - Metro blogs editor Jess Austin
Monday Oct 11, 2021
Monday Oct 11, 2021
Jess Austin is Communities Editor for Metro online, commissioning Metro blogs and first person pieces. She discusses what the editorial team look for, why using fresh writers is so exciting, and, how to pitch to their regular series such as 'what it feels like to...' 'immigrant stories' and 'hello, my name is....'
Plus, what you. need to know if you fancy pitching yourself as a columnist.
Monday Sep 06, 2021
The Media Insider - Editor of It‘s Freezing in LA, Martha Dillon
Monday Sep 06, 2021
Monday Sep 06, 2021
Martha Dillon, editor of It’s Freezing in LA, a publication covering environmental issues, gives us pitching tips for PRs and freelance writers. She discusses different feature formats for the magazine, why she’s on the lookout for young writers and defining a story angle in a pitch.